TikTok has become one of the most powerful platforms for business growth in Dubai. With over 6 million users in the UAE, the platform is now a key channel for startups, influencers, e-commerce brands, restaurants, and service providers.
But in 2025, TikTok introduced new rules and compliance requirements, especially for businesses and advertisers in the UAE.
This blog covers all the updates, opportunities, and effective strategies for Dubai-based brands.
1. TikTok Verification for Business Accounts (2025 Update)
TikTok now requires all UAE-based businesses running ads or selling products to:
- Verify trade license
- Provide UAE business details
- Follow local advertising regulations
This makes it essential for companies to be properly registered in Dubai. Do you need a trade license? Start here: Business Setup in Dubai
2. New UAE TikTok Advertising Compliance Rules
Dubai’s regulatory bodies now require TikTok advertisers to follow:
Key rules (2025):
- Clear disclosure for paid promotions
- No misleading pricing or claims
- Influencers must display “Paid Partnership” labels
- Businesses must have a valid UAE license
This is especially important for e-commerce, beauty, real estate, consulting, and coaching businesses.
3. Trends Dubai Brands Are Using on TikTok in 2025
Short educational tips (“micro-learning”)
Dubai service businesses—consultants, real estate agents, business setup firms—use short knowledge clips to build trust.
Dubai lifestyle & location-based content
Videos shot at Dubai landmarks like Downtown, Marina, Palm Jumeirah perform better in 2025 because they boost location relevance.
TikTok Shop UAE Expansion (2025)
More UAE sellers are now using TikTok Shop—allowing users to purchase directly inside the app.
4. TikTok Shop Requirements for UAE Sellers
To join TikTok Shop UAE in 2025, businesses must have:
- Valid Dubai or UAE trade license
- UAE bank account
- Verified seller identity
- Product compliance certificates (for some industries)
Need help getting your license? Start a Dubai Free Zone Company
5. Content Ideas Dubai Brands Should Use (2025)
- Behind the scenes of Dubai business operations
- “A day in Dubai” vlogs
- Dubai cost of living & lifestyle content
- Real estate tours
- Business setup tips
- Product demos
- Q&A sessions for UAE audiences
These formats rank well with Dubai’s fast-growing TikTok audience.
Final Thoughts
TikTok is now one of the most powerful marketing tools for Dubai businesses, but following the updated rules is essential. Whether you’re promoting services, selling products, or growing a brand, TikTok offers massive reach in 2025.
